Tamarind Heads
Tamarind Heads strived to increase visibility among audiences with cultural or regional ties to tamarind. During my internship as Social Media Manager, I led the five-month World Tour campaign, featuring tamarind-based recipes from diverse regions. The campaign, alongside my broader content strategy, increased views by 5.3K%, boosted engagement by 250%, and expanded reach to over 18,000 accounts.
DJ’s Cast Iron Burgers
DJ’s Cast Iron Burgers sought to expand its reach among UF students and stand out locally. As strategist and account manager, I developed a digital strategy that launched a TikTok account, reached 2,000 Instagram accounts, and drove 93% year-over-year growth.
Crowne Plaza
Crowne Plaza aimed to refresh outdated brand perceptions and appeal to young blended travelers. As a leading member of the creative team, I helped develop and execute the big idea Seamless Connections, positioning the brand around effortlessly balancing productivity and leisure. The campaign resonated so strongly that Crowne Plaza adapted its concept for their subsequent marketing campaign.
Paige Mungall 